Insight Capital, LLC is a private equity firm located in Winston-Salem, North Carolina. Insight Capital makes private equity investments in small-to-medium size, and entrepreneurial companies. Insight’s geographic focus is the Southeast United States, and specifically the states of Georgia, North Carolina, South Carolina, Tennessee and Virginia. Insight’s investments are typically in the form of preferred equity.

Insight provides “capital PLUS”. We seek companies not only in need of financial capital, but companies who may also benefit from our broad-based experience in growing and professionalizing small businesses.

• Insight’s investments are used primarily for growth, recapitalization, ownership transitions, buy-outs, and acquisitions.
• Insight’s interest in management participation is related not to the day-to-day operations of the businesses. Instead, Insight focuses on the important strategic planning, financial management and process areas that are sometimes overlooked by management, but that are critical for the growth and success of small businesses.

We have experience in growing small entrepreneurial businesses into larger, streamlined professional operations. We seek investment opportunities where our capital PLUS management expertise can assist our partner companies in attaining their full potential.